PlayMob – Gaming For A Good Cause

“Revolutionising giving through gaming”, PlayMob is a unique tool with a socially-focused purpose; connecting the two massive industries of gaming and charities – resulting in something beneficial to both. It has been inspired by the campaign Farmville did for for the Haiti earthquake, which has raised over $1.5m in just 5 days.  The service allows game developers to integrate the platform into their games in as little as 20 minutes – turning the game from being just an entertainment creation into a fantastic way of donating to a chosen charity!

The process is simple and clear – the player purchases a virtual object and chooses which charity case he wants to support – a minimum of 50% of each purchase is donated by the game developers to the charity.

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At the moment the platform works with over 80 charities and has helped to fundraise over $479,000 for good causes. To name just a a few:, WWF, Help USA, Action for Kids and other big charity organisations are amongst those that players are able to donate to.

The founder of the platform, Jude Ower, has been voted as one of the top 100 Women in Europe in Tech, and believes that games can bring a positive impact on the world through the micropayment donation system she has created. It’s a great cause, check them out!

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