Running out of ways to market your brand this holiday season? You came to the right place.
8 Fun yet Helpful Ways to Market Your Business during the Holiday
1. Provide Christmas seasonal advice to your target market
A very effective marketing campaign that doesn’t seem like you’re actually selling is creating an awareness campaign that gives people advice that’s related to your industry and line of business.
For instance, if you’re working for a real estate investment firm, you can give home decorating tips. Or let’s say you’re an insurance agent, you can talk about how to keep you and yours safe over the holidays. This is a great way of staying relevant and getting the word to people that your business exists.
2. Utilize Christmas-related hashtags
First, if your business is not yet on social media and doesn’t have any online presence, you need to set-up an account right away. You’re missing out on a lot of potential customers by not having a Twitter, Instagram, or Facebook account.
Once you’re done setting up your social media accounts, regularly post to establish a strong online presence and utilize hashtags because all social media platforms now recognize hashtags which makes it easier for people to like and share your posts and follow you.
With the Christmas season here, end your typical posts with 3 to 5 relevant hashtags
3. Make use of Christmas graphics in your marketing materials
Another fun element that you can use for your holiday marketing strategy is using Christmas graphics in your marketing materials. Christmas is associated with a lot of visual cues and images. You have a wide array of choices for your campaign.
With the seemingly endless list of images that you can use — Christmas trees, ornaments, wreaths, presents, stockings, ugly Christmas sweaters, the Nativity Scene, Santa Claus, elves, reindeers, candy canes, mistletoe, stars, and a whole lot more — you won’t find a hard time picking the right image to go with your campaign. Just make sure to not overdo it so that it doesn’t become an eyesore.
4. Pair your services or products with objects that are associated with the season
Now that you already have an idea about some of the different Christmas images you can use, these objects can be paired with your products and services. Ads that are well thought of leave lasting impressions in people’s minds and hearts.
5. Throw parties and open houses to grow your network
The holidays would never be complete without parties and get-togethers. Parties are a great way to connect with people and grow your network. Depending on the nature of your business, you can throw a party or hold an open house that’s open to the public.
A lot of companies do this as a way of giving back to their loyal customers and their community. This puts them in a great position to increase their value in the community and further expand their contacts.
6. Show your sense of humor and your lighter side
Showing your lighter side, especially when it is the least expected, is a great way of leaving a lasting mark on people. Often, a lot of us take marketing seriously and aggressively which makes us come across to people as pushy salespeople. We miss out on one very impactful marketing approach which is humor and wit.
There’s no better time to incorporate a little wit and humor into your marketing campaign than the holidays, which is a season about fun and laughter. The thing with humor is it’s a very effective marketing tool, but it can backfire on you if you don’t know what you’re working with. Just take it easy on the humor, though, and do your best to still keep it classy and not tasteless and you’ll be okay.
7. Tug at people’s hearts
You may also choose to go the opposite way and do some emotional marketing that will tug at people’s hearts. A lot of companies take advantage of this because we’re all emotional beings at the end of the day. With the right touch, an advertisement that has an emotional appeal to people is most likely to go viral online. With all the likes and shares that you will get, the follows and customers are sure to come.
8. Produce fun and creative videos
Lastly, a fun and creative video is a great medium for bringing greater awareness to your brand. There are a lot of great firms that specialize in short films and videos that can get the job done for you. They have think tanks that can produce the most brilliant concepts and produce the most stunning videos that your brand needs. And Christmas is one of those things that will never be in short supply of creativity and inspiration.
Marketing your brand during the holidays is a lot of fun to plan and do. If done right, it can significantly boost your company’s performance and give you a better bottom line as you end your year.