Marketing

How the Cosmetics Grew Into a $532 Billion Dollar Industry

Most people have a passable knowledge of World War II — who the major players were, the broad strokes of the major events, and how it impacted the world as we know it today. But not a lot of people know that Allied women used lipstick as an act of defiance against Hitler, who famously hated red

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Effective Methods of Reducing Your Small Business’s Operational Cost

The current health crisis has put Americans everywhere in jeopardy. The risk isn’t confined to your physical well-being but extends to your financial and economic well-being. According to a recent survey, as many as 7.5 million small businesses all over the country are in danger of closing permanently because of the crisis. When you own

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Why Understanding Consumer Behavior Is Vital for Businesses

Understanding different consumer behaviors allows you to connect with your niche market. This is how psychology can be used for business success. For businesses to succeed, they need to fully understand their customers and how they behave. This is essential to develop the best strategies to reach out to their target niche. There are different types

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How to Expand Your Business Even in a Down Economy

With the world in turmoil due to the effects of a global pandemic, many businesses are in precarious positions. The unlucky ones had to close down, and while some are still hanging, they’re hanging by a thread. Expansion and growth, something that has always been many business’ primary goal, have been put on hold as

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Facebook for Business: Why You Should Have One

With over 2.7 billion users monthly and counting, every Business, big or small, should have a Facebook business page. Facebook for Business provides businesses in various ways to help promote their businesses, increase recognition, and boost customer support as well as engagement.   Having a Facebook business page might seem daunting at first because of

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Facebook for Business: Why You Should Have One

With over 2.7 billion users monthly and counting, every Business, big or small, should have a Facebook business page. Facebook for Business provides businesses in various ways to help promote their businesses, increase recognition, and boost customer support as well as engagement. Having a Facebook business page might seem daunting at first because of the

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What Does It Mean to Be Eco-Friendly?

“Eco-friendly toothbrush, eco-friendly straws, eco-friendly this and that.” We hear the word eco-friendly a lot nowadays. But what does it even mean? When you check the Merriam-Webster definition of eco-friendly, it says not environmentally harmful. That means that any product labeled as eco-friendly should have no negative effects on the environment during any phase of its

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Is It Smart to Sell Plants and Gardening-Related Products Online?

If you’re already selling plants at your local farmers’ market or have people visiting your farm directly to purchase some of your nursery stock and other gardening supplies, you’ve likely thought about expanding your business into the internet. While online stores or e-commerce websites haven’t replaced brick-and-mortar plant and gardening supply retailers completely, they’re undoubtedly

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When Your Mind Feels Stuck, Give It a Boost with Your Body

People love creativity. It gives us new ideas and opens up new, exciting, even somewhat crazy possibilities. Even those who don’t perceive themselves as creative types still get to enjoy the ride. It’s portrayed in popular culture as fun, exhilarating, a burst of genius. But for those who rely on creativity to make a living,

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4 Profitable Small Business Ideas You Can Do at Home

Wherever you look at it, there is always something unappealing to working for a company. It might be that you are forcing yourself to travel to the office and stay there for hours of non-stop work in front of a computer. It can also be because you are performing repetitive tasks that can take the passion for

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