Marketing

Pandemic-Era Marketing: Consumer Behavior is Evolving

Any major change in our day-to-day lives is going to reflect in our spending habits. This is true of consumer spending habits following the Coronavirus pandemic. They’re now more likely to spend on essential products such as food or products they need for their pandemic-era hobbies such as baking or working out. But consumers have

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5 Cheap Ways Local Businesses Can Promote Their Brand

According to the U.S. Small Business Administration (SBA), there more than 30,748,000 small businesses across the country, which is 99.9 percent of all businesses. Back in 2010, small businesses comprised 45 percent of the country’s gross domestic product (GDP). Meanwhile, the same business segment was responsible for 33 percent of the country’s export products in

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Waste Reduction Activities: What Businesses Can Do to Reduce Solid Waste

The more a business grows, the more likely it is to produce more wastes. From restaurants, hotels, office spaces, and other commercial buildings, these establishments are producing significant numbers of waste materials. Waste has been a cultural problem worldwide. In fact, the U.S. produces over 30% of the overall planet waste, although the country is

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Strategies That Can Help Increase Customer Satisfaction

“The customer is always right” has always been the mantra of businesses worldwide for decades. This isn’t a surprise when customers are the lifeblood of any company. By providing goods and services to these customers, businesses will grow by accumulating more revenue. As soon as a customer walks inside an establishment, they will always expect

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Effective Ways to Grow Your Local Business on a Bootstrap Budget

It is a real struggle for many entrepreneurs to get enough capital to fund a small local business. There are even more challenges that come in opening the business in today’s competitive market. For one, it’s highly unlikely to see an increase in the margins almost instantly or return the capital you spent. Despite these

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Essential Marketing Tactics That Can Captivate Your Audience

Customers are the lifeblood of any business. Without customers and clients, it’s hard to think of a business bringing in revenue and income. Although businesses want to reel in as many customers and clients as soon as possible, they’ll also need to maintain a good public image while executing their marketing campaigns. When we’re marketing

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Expanding Your Business During a Pandemic

Regardless of what you believe about the coronavirus pandemic, the volatility of today’s economy should put you in a panic mode. We are not prepared for a pandemic. No country in the world was prepared for the pandemic. There has never been anything as catastrophic to the economy as the pandemic. Everything stopped. Everything you

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What Makes Digital Marketing an Effective Tool for Business Growth

Online marketing has been a significant asset for businesses and organizations that want to reach more customers and build brand reputation. This type of marketing takes advantage of the Internet and electronic devices to leverage ad campaigns and connect to prospective customers worldwide. If you’re a business owner yourself, digital marketing allows you to be

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How the Cosmetics Grew Into a $532 Billion Dollar Industry

Most people have a passable knowledge of World War II — who the major players were, the broad strokes of the major events, and how it impacted the world as we know it today. But not a lot of people know that Allied women used lipstick as an act of defiance against Hitler, who famously hated red

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Effective Methods of Reducing Your Small Business’s Operational Cost

The current health crisis has put Americans everywhere in jeopardy. The risk isn’t confined to your physical well-being but extends to your financial and economic well-being. According to a recent survey, as many as 7.5 million small businesses all over the country are in danger of closing permanently because of the crisis. When you own

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