Marketing

Sneaking in Literary Devices in Copywriting

Writing copy can get a little too technical. The writer needs to be concise and straight to the point. There has to be a corresponding source for every significant point, may it be statistics, word of authority, or just plain facts. No one can blame writers. They need to sound like they are experts in

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Now More Than Ever: Put Your Business Online

Back in the good old days, all it takes to get a business up and running was to have your product, the necessary paperwork, and a place to sell. Everything was so pragmatic and fundamental. All people had to worry about was maybe their mortgage or product supply. But with the onset of the internet, businesses also

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Marketing Strategies to Boost Sales For Your Auto Repair Shop

Most people don’t tend to actively seek out auto repair shop services until they actually need them. This is why it’s important to be proactive when it comes to your marketing efforts. Your auto repair shop should be the first result that most consumers find when they go searching for the services you offer. Boost

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Refinancing and Generating Capital for Your New Business

It is said that in the Chinese language, the word or ideogram for ‘crisis’ is the same symbol used for the word “opportunity.” In short, in every crisis — there is an opportunity. The world shut down for a few weeks, but it is now up and running. Despite setbacks faced by the high and

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Should You Start a Business During the Pandemic?

Start-up businesses face numerous seemingly impossible challenges, especially as this pandemic continually impacts everyday routines. However, not all hope is lost. While yes, it might seem absurd to start a business amidst a pandemic, it is certainly not impossible. People who want to start a business right now face different challenges but also encounter unique

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Is Direct Mail Marketing Still Relevant?

We’ve talked a big game about digital marketing before, and extolled the virtues of search engine optimization and social media marketing. It’s a digital age, and it follows that both consumer behavior and the marketers trying to get their attention and spending dollars should be online. In this kind of environment, does something as traditional

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Marketing in the 21st Century: Website Design Tips for Insurance Agents

Pretty much every insurance agent these days has some form of online presence, whether it’s a Facebook page or an IG account. But one of the strongest forms of online presence an insurance agent can establish in the digital business space is a website. Beyond the standard aesthetics that your company might require (like logos,

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Meeting Customer Needs Through Surveys

Satisfying customers is the core of any business, and their feedback is an invaluable asset. Companies want to know if they met their customers’ demands and expectations. Such feedback also gives them an important insight on how to improve either their products or services. So without customer feedback, a business may not grow. Using different

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Direct Mail Marketing: 3 Reasons It Still Works Today

Direct mail marketing sounds like something from a bygone era. With social media influencers, blogs and email newsletters taking the lead, it’s easy to believe they’re also the right marketing strategies for your company. After all, who still checks their mailbox at home, right? It’s time to step back from the digital noise that surrounds

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