Marketing

Why Understanding Consumer Behavior Is Vital for Businesses

Understanding different consumer behaviors allows you to connect with your niche market. This is how psychology can be used for business success. For businesses to succeed, they need to fully understand their customers and how they behave. This is essential to develop the best strategies to reach out to their target niche. There are different types

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How to Expand Your Business Even in a Down Economy

With the world in turmoil due to the effects of a global pandemic, many businesses are in precarious positions. The unlucky ones had to close down, and while some are still hanging, they’re hanging by a thread. Expansion and growth, something that has always been many business’ primary goal, have been put on hold as

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Facebook for Business: Why You Should Have One

With over 2.7 billion users monthly and counting, every Business, big or small, should have a Facebook business page. Facebook for Business provides businesses in various ways to help promote their businesses, increase recognition, and boost customer support as well as engagement.   Having a Facebook business page might seem daunting at first because of

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Facebook for Business: Why You Should Have One

With over 2.7 billion users monthly and counting, every Business, big or small, should have a Facebook business page. Facebook for Business provides businesses in various ways to help promote their businesses, increase recognition, and boost customer support as well as engagement. Having a Facebook business page might seem daunting at first because of the

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What Does It Mean to Be Eco-Friendly?

“Eco-friendly toothbrush, eco-friendly straws, eco-friendly this and that.” We hear the word eco-friendly a lot nowadays. But what does it even mean? When you check the Merriam-Webster definition of eco-friendly, it says not environmentally harmful. That means that any product labeled as eco-friendly should have no negative effects on the environment during any phase of its

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Is It Smart to Sell Plants and Gardening-Related Products Online?

If you’re already selling plants at your local farmers’ market or have people visiting your farm directly to purchase some of your nursery stock and other gardening supplies, you’ve likely thought about expanding your business into the internet. While online stores or e-commerce websites haven’t replaced brick-and-mortar plant and gardening supply retailers completely, they’re undoubtedly

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When Your Mind Feels Stuck, Give It a Boost with Your Body

People love creativity. It gives us new ideas and opens up new, exciting, even somewhat crazy possibilities. Even those who don’t perceive themselves as creative types still get to enjoy the ride. It’s portrayed in popular culture as fun, exhilarating, a burst of genius. But for those who rely on creativity to make a living,

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4 Profitable Small Business Ideas You Can Do at Home

Wherever you look at it, there is always something unappealing to working for a company. It might be that you are forcing yourself to travel to the office and stay there for hours of non-stop work in front of a computer. It can also be because you are performing repetitive tasks that can take the passion for

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Virtually-Free Solar Power for Veterans: What to Know

Veterans get free electricity — or they could have it with a solar power system. US vets can apply for energy-efficient mortgages that make the purchase and installation of solar panels practically free. Better Panels Advances in solar technology have made solar panels more efficient than ever, and a competitive market has brought prices down

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Weather Events Signal Caution for Prospective Florida Homeowners

For decades, the Sunshine State has been arguably one of the most attractive places to live in the whole country. Blessed with warmth, white sand beaches, biodiverse wetlands, and an unbeatable nightlife scene, it’s no wonder many people dream of settling down in Florida for the long haul. Yet, the Florida of years past might

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