Marketing

Business Opportunities for Entrepreneurs

As an entrepreneur, you are always looking for business ideas that can help maximize your profits. Any business opportunity has its charm and appeal but comes with a load of challenges. Thus, an entrepreneur must be picky when it comes to choosing one. This article will be talking about five types of business opportunities for

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Pointers for Marketing a Healthy Food Business

A person’s health is something that they must consider every time, especially during a global crisis. Many factors affect one’s overall well-being. With this in mind, here are some health statistics and facts many of us need to know: More than 31 million people in the United States have diabetes, and about half of those

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How the Pandemic Changed the Marketing Industry

The past year has taught many of us a newfound awareness of health and hygiene. Self-quarantine and social distancing have become the norm for quite a while, and throughout this period, we’ve all been left to our own devices. Digital devices that is. And as a global pandemic rages on in various countries (with some

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Marketing for Small Businesses

Promoting your small business can prove difficult, especially if you feel like the only option to advertise is through traditional means like billboards and TV commercials. Even trendier marketing options like online marketing can prove difficult and ineffective when done wrong. Below are some tips to help you tackle your promotion dilemma. Of course, differences

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Eight Marketing Strategies To Grow Your Business

Business growth is a crucial aspect of any business. Though it isn’t easy, with the right strategies, the company can grow manifold. For business growth, we first need an idea and a profitable niche. We need to target the specific customers and then try to sell them the valuable product or service. It is impossible

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Pandemic-Era Marketing: Consumer Behavior is Evolving

Any major change in our day-to-day lives is going to reflect in our spending habits. This is true of consumer spending habits following the Coronavirus pandemic. They’re now more likely to spend on essential products such as food or products they need for their pandemic-era hobbies such as baking or working out. But consumers have

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5 Cheap Ways Local Businesses Can Promote Their Brand

According to the U.S. Small Business Administration (SBA), there more than 30,748,000 small businesses across the country, which is 99.9 percent of all businesses. Back in 2010, small businesses comprised 45 percent of the country’s gross domestic product (GDP). Meanwhile, the same business segment was responsible for 33 percent of the country’s export products in

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Waste Reduction Activities: What Businesses Can Do to Reduce Solid Waste

The more a business grows, the more likely it is to produce more wastes. From restaurants, hotels, office spaces, and other commercial buildings, these establishments are producing significant numbers of waste materials. Waste has been a cultural problem worldwide. In fact, the U.S. produces over 30% of the overall planet waste, although the country is

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Strategies That Can Help Increase Customer Satisfaction

“The customer is always right” has always been the mantra of businesses worldwide for decades. This isn’t a surprise when customers are the lifeblood of any company. By providing goods and services to these customers, businesses will grow by accumulating more revenue. As soon as a customer walks inside an establishment, they will always expect

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Effective Ways to Grow Your Local Business on a Bootstrap Budget

It is a real struggle for many entrepreneurs to get enough capital to fund a small local business. There are even more challenges that come in opening the business in today’s competitive market. For one, it’s highly unlikely to see an increase in the margins almost instantly or return the capital you spent. Despite these

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