Marketing

Expanding Your Business: Reinventing Toward Success

Are your sales facing a decline? Does the flow of customers stay sluggish? Or perhaps you notice your staff losing their enthusiasm. Many companies, big or small, reach a point when their business plan no longer works, and they must alter their strategic direction to keep their doors open. In some cases, a business slowdown

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How Can You Create Video Ads That Capture Attention?

A company can’t survive without advertising. Your brand needs to show up in the face of so many other brands competing for attention. But what is an effective video ad? The answer may surprise you. Video ads are a great way to promote your product or service, but it isn’t enough that you upload one

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It’s Time for Businesses to Consider Sustainability in Flooring

Today, many areas in the UK are experiencing a massive overhaul as part of either gentrification or urban regeneration. Some real estate owners and office managers, for example, are retrofitting old or historical buildings, transforming them into commercial complexes. But how does one often think about sustainability while doing these changes, especially when it comes

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Starting a Successful Restaurant in 4 Steps

The restaurant business is notoriously difficult. It’s hard enough to make a go of it when you’re just starting out, but even if you’ve been in the game for years, things can still go wrong. The trick is learning how to keep your head up and keep moving forward no matter what life throws at

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Business Fundamental: The Importance of Networking and How to Do It Right

No man is an island, and neither are businesses. Besides clients and customers, companies need to connect and communicate with fellow companies. From business-to-business (B2B) transactions to business deals and collaborations, entrepreneurs need to cooperate with other entrepreneurs to expand their resources, abilities, and reach. However, it can be quite challenging to establish connections and

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How to Create a Marketing Strategy for Your Product Launch

Businesses create products that help users by solving their problems. It can be software, cream, or furniture. When you create a new product, it always feels like a breakthrough. It’s ready to sell and make you money. But then, the reality hits — you’re not the only company creating a product. There are already tons

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Television Ads: Why They Will Never Fall Out of Fashion

Television is one of the longest-running sources of entertainment. Every household has at least one TV at home. For this reason, business firms have found an opportunity to create brand loyalty and use ads to promote products or services. As a result, people will begin to recognize them. However, commercials did not come out as

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Marketing in the Pandemic: How to Promote Your Private Aviation Business

The COVID-19 pandemic has disrupted the aviation industry since its outbreak in March last year. This crisis has led to travel restrictions, affecting both businesses and private flyers. But after a year, it appears that the private aviation industry has boomed. Why? Business executives and wealthy individuals have relied on private aviation services for flying. Entrepreneurs who have recently

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Marketing in the Pandemic: How to Promote Your Private Aviation Business

The COVID-19 pandemic has disrupted the aviation industry since its outbreak in March last year. This crisis has led to travel restrictions, affecting both businesses and private flyers. But after a year, it appears that the private aviation industry has boomed. Why? Business executives and wealthy individuals have relied on private aviation services for flying. Entrepreneurs who have recently

Read More »
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