Dental health is one of the highly sought out health services in the world. Many professionals in this field have their clinics, with some starting their businesses after getting their degrees. But letting people know about your services is quite challenging, considering today’s ever-changing marketing strategies.
Becoming a dental professional takes a lot of time and effort. Moreover, despite it being more affordable when compared to many medical services, some professionals in this field can earn more than medical professionals. It’s also one of the fields where it’s much easier to start a clinic. The hourly wage for a professional in this field is about $30 higher when compared to physicians in hospitals. That’s a considerable discrepancy if you think about it.
However, one of the main reasons people enter this field is that it’s pretty easy to start a clinic compared to other medical fields. It might be easy to service all sorts of people having dental problems, but bringing in clients is a different story. This article will talk about different marketing strategies that are effective in this field and how they can grow your clinic.
Local ads are utilized by many small businesses, especially if they are new to the market. You’ll see a lot of brand-new restaurants investing thousands of dollars into these ads and making a fortune out of them. This is the same for many dental clinics.
This particular strategy is great if you want to let people know that you’re open for business. Remember, good dentists learn how to find regular clients in their neighborhoods. They also know how to increase awareness through the use of digital ads. If you’re just new to the profession and had opened a clinic only a few months ago, consider utilizing local ads on Facebook and Google to increase your clientele.
After investing in this marketing strategy for at least a year, it might be time to shift gears to other marketing strategies.
Product Viewing and Free Checkups
Free product viewing and free checkups are great ways to get people to visit your office. Product viewing is a simple way orthodontics gets people to see their many products. It’s as simple as displaying pre-made products in your office for everyone to see and answering people’s questions regarding them.
Product viewing is very similar to how jewelers market their products. It shows quality and confidence, and many people like to see that from someone who will be handling the alignment for their teeth.
For dentists, it’s better to offer free checkups instead. Experts estimate that 90 percent of adults in the United States have experienced cavities at least a couple of times in their lives. Most of them don’t know about it. Spotting this problem in a free checkup ensures that you have a loyal customer who will be willing to come back to your office for further treatment in the future.
Increase Social Media Presence
Social media is free marketing at this point, and you should take advantage of this no matter your profession. Getting into social media is practically an untapped opportunity for your business to grow for a healthcare service like dental services.
There are many ways you can increase your social media presence. You can post at least once a day on Facebook to help people know that your clinic exists. You can also put things such as discounts on offer there. The simple act of increasing awareness for your clinic is already good enough since you’re not paying a single dime leveraging this platform.
Take advantage of social media whenever you can, and ask your clients to post their experiences as well. Social media is modern word-of-mouth marketing, and not taking advantage of it can be a huge mistake.
Start a YouTube Account
It’s only recently when clinics started creating YouTube accounts and posting videos about their jobs. As a result, you’re going to see many post-dental procedures and seminars in their accounts. Leveraging the YouTube market, which has over two billion users, is a smart move. When you factor in the idea that you can earn money from these videos alone, this can be a worthwhile investment.
You’ll have to invest in a few everyday things like cameras and equipment. But these investments will bring in more revenue into your business through free marketing and ad revenue from the videos you make.
Taking advantage of all the modern marketing platforms is one way to become successful as a dental professional. Make sure you leverage all of the options available to you and use them to the best of your abilities.