Direct mail marketing sounds like something from a bygone era. With social media influencers, blogs and email newsletters taking the lead, it’s easy to believe they’re also the right marketing strategies for your company. After all, who still checks their mailbox at home, right?
It’s time to step back from the digital noise that surrounds you and rethink your options. Direct mail marketing is far from dead and is as efficient as it was before the internet era. It might even turn out to be the answer to your sales problem.
Zero in on Your Target
Direct mail marketing enables you to create customised pitches for your target demographic. Gone are the days of telephone calls and door-to-door surveys. The internet can get you the necessary information you need to research the demographic you’re trying to reach.
Once you have that, you can start a campaign that promotes your product or service to your audience without any dallying. It’s an upfront approach that indirect marketing can’t do because it’s mass-media oriented. That doesn’t mean, though, that you can’t merge the two to increase your efficiency.
Build your rapport through online platforms and let direct mail marketing services deliver your pitch. Newspapers, too, are very much alive and doing well despite its online counterpart, and so are TV commercials. Select what suits your product and budget and consider it an investment for more tangible results.
Get Results Faster
Well-made campaigns get results faster. Another perk of direct mail marketing is that you get to track those results. You can include specific discount codes, phone numbers or purchase instructions on your mail. This way, you will know which leads or purchases were generated through direct mail marketing. With these specific tracking methods, your marketing team has more time and resources to measure a campaign’s success and plan improvements.
Plus, sending mails can be less expensive than hiring a digital marketing firm or launching aggressive social media campaigns. Direct mail marketing can be more cost-effective, giving you results without taking too much of your budget.
Few people engage with direct marketing that finds its way into their mailbox or the advertisement section of their freshly-delivered newspapers. It sounds discouraging, but you should look at it as a golden opportunity.
With more and more studies showing that this kind of marketing effort still works, daring to give it a go increases your chances of standing out and getting conversions.
It’s easier than ranking first on search browser results or getting noticed among the thousands of ads on social media. When your marketing product lands in the hands of your target demographic, your chances of making a sale already goes up. Why run in the direction everybody’s going when what you want is to get noticed?
Effective marketing always calls for boldness. New strategies are waiting to be executed, but there are also old ones that need to be valued. It’s challenging to get it right with direct marketing. The good news is that when you do, you reap the rewards of your hard work.