Most small-scale entrepreneurs aim to expand and yearn for growth. Others also yearn to expand their reach and become bigger, but expansion always comes with numerous mistakes. Most small-scale companies make mistakes when expanding. Your business plans might backfire and drastically affect your company.
Unfortunately, managers don’t leave room for mistakes. Making mistakes will teach you something, but that’s not always the case. It’ll often mean the company’s death. If global expansion is one of your goals and you’re worried about the risk factors that might end up damaging your smoothly-running company, educate yourself.
Here are some common mistakes that entrepreneurs make. Learning about these will aid you in overcoming the most common expansion challenges.
Expanding for the Wrong Reasons
Before planning for your company’s expansion, think about the reasons you’re growing and developing your business. You shouldn’t use expansion as a means to earn more income quickly. Instead of being called a quick-money-generating scheme, you should consider your expansion strategy a long-term investment. You should ask yourself a few questions to assess your company’s readiness and commitment to expanding, such as:
- Does my company have the needed workforce and resources to expand globally without maintaining my current domestic customer base continuously?
- Do I have a committed management team that’s ready to address international expansion challenges?
- Does my business have a flexible organizational structure that can adapt to new markets?
- Does my company have the financial and structural capability to sustain global expansion and growth?
Not Hiring the Most Skilled Talent
Hiring skilled talented people is a long-term investment for the business’s future, so you should always pay for the best international marketing talent. Only hire the most skilled people you can find for your company’s success. Bear in mind that professionals have a clear idea of what the customers need since they’re the ones who best understand that.
You’ll also need people familiar with the local laws, regulations, and guidelines. Your local team will only thrive if you have strong leaders that can help make informed decisions. Hence, you’ll have to appoint someone to make tough calls and talk to the upper management.
In these trying times, you can also ensure their well-being and safety by advising your talents to take a COVID-19 RT PCR test. It’ll help determine if they’re fit and healthy.
Not Outlining Your Expansion Plan
Thinking about expanding internationally can be exciting, but doing that without a plan can mean that you won’t succeed. Using the same plan won’t be helpful for each region that you’re considering. Each country will have its laws, needs, markets, and more. In short, you can’t use a one-size-fits-all market expansion strategy. Learn about your new market if you want your expansion plan to succeed.
Not Thinking About Localization
In addition to doing general market research, you have to look into the local consumer behavior in your target audience, preferred local marketing channels, and local product preferences. Your target audience’s cultural norms will differ, so you’ll have to adapt to these differences. Here are a few questions you can ask:
- Does my team understand the buying behavior of my targeted audience?
- Will the local customer base be interested in my products and services?
- What local regulations are in place relating to my products and services?
Not Managing Finances Correctly
Your company’s finances might not follow the plan. Your cost estimation might not follow the plans when you hired employees and company formation agents for your business’s expansion. Hidden or unexpected costs can come in the form of utility bills, office stationeries, chairs, desks, computers, and more. You might have to set a budget for these expenses, but don’t forget the hidden costs.
It can mean that you’d be going over your budget. If you’re avoiding that problem, you’ll have to make wise decisions while deciding on your expansion budget. You’ll also have to set a higher budget to help you overcome the unexpected.
Incorrect Acquisition Strategies
You won’t earn money overnight and get immediate results from your implemented money-making strategies. One of these strategies entails customer acquisition. First, determine which target audience will fit your niche and keep in mind that their needs will differ from those on your leading office site. What your local customer base needs might vary from your potential customers in other areas.
To gain traction, you’ll have to use a flexible marketing strategy that will meet your new customers’ needs. You’ll also have to learn about your competition while implementing such strategies. Interact with new customers and give them an idea of how you can aid them in making their lives better and addressing their problems.