Most people don’t tend to actively seek out auto repair shop services until they actually need them. This is why it’s important to be proactive when it comes to your marketing efforts. Your auto repair shop should be the first result that most consumers find when they go searching for the services you offer. Boost your sales and get the word out about your auto repair shop with these easy yet effective marketing strategies.
Establish yourself as an authority figure
Let people know that you and your business can be trusted by establishing yourself as an authority figure on the topic of auto repair. This is the time to exhibit your credentials, whether that be your decades of experience or background in mechanical engineering or automotive service technology. You can do this by setting up a blog, vlog, or newsletter where you create and publish informative content that your customers will find useful and interesting. Not only will this establish trust between you and your clients, but it also allows you to reach out to a new audience who may be searching for the very information that you provide.
Host engaging events
Events bring together tons of different potential clients, past customers, and other local businesses under one roof. This is a worthwhile marketing strategy to invest in that will see great returns in terms of promising leads. These events can range from an open forum with experts in the automotive industry to instructional seminars to teach people about auto maintenance.
Request for and incentivize customer reviews
Ask your customers to leave constructive feedback on your website and social media pages or on a crowd-sourced review website like Yelp. Whether it’s good or bad critique, it’s an effective method that allows you to exhibit transparency and build trust among your customers.
Leverage your online presence
Be the first thing people find when they search for auto repair services by leveraging your online presence. On the internet, a website will essentially serve as your online business card. Make sure your website is easy-to-navigate and mobile-friendly. It should also have a detailed run-down of all your services, customer testimonials, your contact information, and a comprehensive FAQ page that can answer all of your clients’ questions. You should supplement your website with social media accounts on various platforms such as Instagram, Facebook, Twitter, and YouTube.
Reward word-of-mouth referrals
Besides walk-ins and digital marketing, the next most effective way to get more business is through word-of-mouth referrals. Most people are more inclined to seek out a service or product if their trusted loved ones or colleagues recommend it to them first. Encourage your customers to spread the word out about your business and reward them for their help by offering a small discount on a service or a thank you gift.
Offer appealing bundles and promos
Bundles and promos are guaranteed to trigger a boost in sales since nobody can pass up a freebie. What you’re offering should be competitive and enticing. A few ideas to get you started include discounting your services during the holidays, offering free services for a limited time, or bundling your repair services.
Expand your reach and boost your auto repair shop’s sales by keeping these practical marketing tips in mind.